From: Alexandros Kiousis-Adamis <alexandros.kiousis-adamis>
Sent via Ways2work
Hope you’re good! I’ve attached a media kit about YTKOs sustainability support for small businesses with the upcoming Net Zero and Clean Air Zone targets that will undoubtably have an impact on business operations.
New campaign focusing on sustainability support for small businesses in Bristol
Earth Day on 22 April is the launch date for a new campaign by YTKO across Bristol to raise awareness of sustainable goals for businesses and the contribution they can make to the city’s move towards becoming carbon neutral and climate resilient by 2030.
The campaign will kick off with a Sustainability for Business webinar delivered by YTKO and will continue through to 31 May 2022.
YTKO delivers support for start-ups and existing SMEs across the West of England through two programmes – North and East Bristol Enterprise Support (NEBES) and South Bristol Enterprise Support (SBES) which is to be enhanced with a focus on sustainability throughout the campaign period and in the future. The campaign follows the recent UN Climate Change Conference (COP26) plus more locally, Bristol’s Mayor Marvin Rees recently published One City Plan which looks to make the city Net Zero by 2030.
YTKO has also pledged to plant a tree with Forest of Avon Trust, for every business who enrols in one of their support programmes and for every workshop held. The aim of the campaign is to promote the steps that start-up and existing businesses can take to contribute to the sustainable goals of the city as well as raise the profile of climate issues within the local community.
“For some small business owners, the immediate benefits to implementing a sustainability strategy may not seem to be a high priority against the other demands of running a company,” states Sarah Ives, Project Director at YTKO. “However, consumers are making more ethical decisions about purchases and which brands they trust and sustainability credentials are becoming more important in that decision making process.”
Sarah continues, “It’s not just the strictly zero-waste, vegan-friendly, upcycling business models that can have an impact. Sustainability can be implemented into many different businesses, from construction to e-commerce, and our advisors can teach business owners exactly how to do this.”
One example of the businesses who have received support from NEBES to improve their operations more sustainable is Rosie Reiter, who runs a small e-commerce business selling artwork and prints, based in Bristol. After attending workshops and 1:1s with a dedicated advisor, Rosie was able to find a niche within her business and integrate zero waste into her brand values, “I’ve switched to eco-friendly packaging – all my packaging is now biodegradable and compostable, as this is an important issue for me, considering my main inspiration is nature. I also use local printers and ethical suppliers for my cards.” Rosie stated that “The NEBES workshops I found most useful were the Introduction to Enterprise, Costing and Marketing for Start-ups. They have been very relevant to me and my new business.”
Another business, Twelve helps organisations respond to the climate and ecological crisis based in Bristol. Support from SBES helped them to shape the future of their business and gain clarity. Jessica says: “The support has helped us explore different models and really think about what works for us. It’s also helped explore how we could get more support by bringing other people into the business.”
If you want to find out more about the sustainability campaign being launched or the support available to businesses, contact Alexandros Kiousis-Adamis, Marketing Manager alexandros or call 07591 388615.